3 Ways to Promote your Website: how you can boost your visibility

Creating great content isn't enough to ensure success. Discover the 3 fastest methods to promote your website.

Editorial Team 05 September 2022


I'm sure you've heard the saying "content is king." This saying is a reminder to all entrepreneurs, marketers, and business owners that content is the most important part of any marketing campaign. A well-written article or blog post can help you boost your website's visibility in search engines and keep new visitors coming back for more. However, creating great content isn't enough to ensure success. You also need a way to promote your website so that people can find it and read those articles!

Use Google Ads and other search engines to promote your website.

Now that you have a website, it's time to get people interested in visiting it. There are many ways to promote your website, but one of the most effective is Google Ads.

To use Google Ads and other search engines to promote your website:

  • Create a Google Ads account by going to https://ads.google.com/ and filling out the form on the homepage with information about yourself, your company, and why someone should click on one of your ads.
  • Set up a budget for your campaign—how much money do you want to spend per day? Then choose how long you'd like this promotion to run (for example: 2 weeks).
  • Now create an ad for your website that includes its name or title as well as keywords like "real estate" or "mortgage." You may also want to include pictures of houses or other relevant images so people know exactly what they'll be clicking into when they visit this webpage. Then choose where on Earth (or online) those ads will appear! Once finished creating this advertisement (called an Ad Group), click Save & Continue at bottom right corner of page until there isn't anymore info needed inputted before selecting Submit Campaign

Use social media and email marketing to engage your audience.

Social media and email marketing can help you engage with your audience.

  • When you post on Facebook, Twitter, or LinkedIn, it's a chance to show off the work that you do and build relationships with people who are interested in similar things. It also gives you the opportunity to respond to questions or comments from customers so they feel like they can communicate with you directly.
  • Email newsletters are a great way to reach out to customers because they're personalized messages that come directly from one person instead of an automated system (like some social media channels). You can use them as a way to announce new products or services, share helpful tips about what works for your brand and its audience, or even send coupons!

Use guest blogging on content rich sites to boost your website's visibility in search results.

Guest blogging is a great way to get your website in front of more people. But it's also an important part of SEO, and it can help boost your search ranking.

If you're new to guest blogging, here's what you need to know:

  • Guest blogging is when someone writes an article in exchange for getting a link back to their site. This can be done through a blog or web page on any topic as long as the host agrees that they will include a link back to the author's site somewhere within their material (usually near the bottom).
  • The benefit for authors is obvious: They get exposure on another person's blog or website without having to create one themselves! But beyond just being able to say 'I have my own blog!' there are other benefits too:
  • By creating content related to other topics relevant besides just yours makes you seem more knowledgeable about those subjects too! - You'll gain more authority over time because people will begin referring/citing/linking back at some point down the road when referencing something else related but not necessarily specifically mentioning anything else in particular (yet still indirectly referencing).

You don't need a lot of money to promote your website on the web

Don't get me wrong. You can spend a lot of money on content marketing, but you don't have to. For example, if you're trying to get more people reading your blog posts or visiting your website, there are a number of free ways to do it:

  • Social Media
  • Guest Blogging

There are also paid options that could work for you too such as advertising or sponsored posts on other websites. These paid options would probably be better suited if your goal was to increase sales rather than just traffic because they tend to be more targeted and thus perform better when it comes down to conversions (more leads/sales).


Hopefully these tips will help you increase your website's visibility on the web. There are so many ways to promote your website, so don't give up if one strategy doesn't work out for you. It can be challenging to get your first few visitors but once they see what's inside it's likely they will share it with others and then those people will share with others...etc. As long as there is an audience for what you have created then there is no reason why this process shouldn't work!

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