SEO Techniques (Updated 2022)

10 tips to optimize your website to please Google and other search engines

Editorial Team 15 February 2022

How to Increase Visibility in Search Engines?

SEO techniques have been used on the internet since ages. Search engine optimization, also called SEO, for its acronym in English, is a technique of optimization and content of web pages to obtain maximum reach and positioning.

Engine optimization techniques attempt to decipher the workings of search algorithms, which are frequently modified. These algorithms are responsible for positioning and modifying the search results, always trying to show the most relevant content, depending on the keywords entered.

The objective of SEO is to place your website in the top positions of Google, Yahoo, Bing, and any other search engine, optimizing your website to please the algorithms.

Some History...

Initially, it was just about flooding your site with keywords. Getting the maximum number of keywords on the site or article meant that when searching, the respective site would be there for the user to see. The keywords had to be chosen carefully.

They had to be such that even a vague search would guarantee that the article would be there, in the first ten results.

But those times have completely evolved, and knowing the keywords alone is not enough to get the best results. The entire atmosphere of the web has changed, along with search engine algorithms.

There are many factors that need to be considered to get the reach it takes for any website or article to fly on the web. Some of the factors have been listed below:

1. Robots.txt

You must upload a file called robots.txt in the root folder of your web page (for example, This file tells search engines what content they should crawl, what not, and how often.

In order for the engines to index your entire site, you must put the following text in the robots.txt file:

User-agent: * 

2. Sitemap.xml

You must upload a file called sitemap.xml in the root folder of your website (for example, The sitemap file is a list of the pages you have on your website, which you want to be included in search engines.


You can create your sitemap here:

3. Keywords

Now you need to figure out which keywords to use in your website content and how to create that content to satisfy both users and search engines.

The effectiveness of keyword research lies in better understanding your customers, and the type of users who would be interested in the content and/or the services or products you offer.


Use Google Keyword Planner to consult and plan your keywords

4. Tags H1, H2, H3, and do it again!

Remember to make clear titles, according to the keywords with which you want to position yourself. You can use several H1 without problem (See the next video), to highlight the most important content, however try not to have more than 3. Use an H2 or H3 for less important titles.

5. Speed

The speed at which a web page is opened is now taken into account by search engine algorithms. A website with slow speed, which does not open in 10 seconds or less, is a site that the user considers unusable.

The patience that a user has is less than that of a child, and he must be able to see the information you need immediately. It is an essential factor that you must take into account.


6. Links, Links and more Links

In simple terms, it increases the popularity of the website.
If the site has links to other pages, searches that show them as results will also start showing your site, which can help you a lot.
Linking should be done carefully. Any link will not work. It has to be in accordance with the content of the site and the audience of your website.


Start by creating internal links, within your own page. Check for broken links

7. Title and Meta Tags (Yes, they are still very important)

These are the little descriptions that appear below the search results. They must be fit and well thought out. These determine whether or not people visit the site, as that's what people read first before clicking through to the actual site.

It's a part often overlooked by website owners . You must ensure that this description caters to the audience you wish to target and therefore increase the number of visitors to your website.
You must include at least the following meta tags on all your pages:

<title>My Website</title> <meta name="description" content="The description of your website. It must be between 100 and 150 characters"/> <meta name="robots" content="ALL"/>

8. Web analytics

Web analytics means understanding the crowd, who is visiting the site, and then modifying the site so that the right people are visiting it. The target audience and the actual audience must match for the website to work according to its design and function.


Yes, more Google tools..... use Google Webmasters Tools and Google Analytics

9. Friendly URLs

A URL is the name of the site that will appear at the top of the screen. Simplicity is the key!
It should be easy to understand and remember. Nobody will remember a site that has a very long and complicated name.

 A website should have a simple name that relates to the target audience. It will be better if it has real meaning for the purpose of the website.

10. Use HTTPS

The SSL certificates (Secure Sockets Layer) are used by websites to establish secure connections between the server and the visitor.
When you have an SSL certificate, when accessing with, you should see a lock on the left hand side of the browser.


Google has confirmed that having a secure site is a ranking factor of its algorithm. Purchase an SSL certificate, or use a web hosting company that installs free SSL on your page.

11. Focus on Users

In the whole process of making sure SEO techniques are used, you must not forget the real purpose behind the site: People.
In all the rigor of making the site accessible to all, the content of the website must remain as plausible and authentic as possible. It is disappointing to see websites that perform all the necessary functions to gain visitors, only to find that they are not authentic at all.


SEO is a great tool for any person or company that wants to make their site more profitable or more popular.
The techniques mentioned above will help anyone figure out how to get the most out of the site and the search engine.

The power of a search engine should not be underestimated as they are the most important showcase for your Web page. Knowing how to use that power correctly is what SEO is all about. In the end, suffice it to say that a site that has used SEO correctly will have no problem.

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